Sheena Allen

Sheena helps you understand how to identify growth opportunities in a particular market, while understanding the central pain points of your audience. She also teaches you how to validate your idea or product, and how to start in the tech industry – even if you have limited tech experience.

Now that you’ve identified an opportunity and have validated it in the market, what next steps should you take to actually create and develop it? Sheena guides offers you guidance around how to develop a product roadmap. She also teaches you about UI and UX, and distinctions between the two. Finally, in this lesson, you’ll learn how to identify use cases and how to design wireframes to develop product mock-ups.

It’s time to develop your app, but who should help you do it? Sheena helps you evaluate the need to outsource development, how to hire in-house engineers, and how to determine what things you can simply do yourself. In this lesson, you’ll learn how to design and develop a testable MVP, along with the tools you should and shouldn’t use for an MVP.

It’s time to build your team, but first you’ll need to identify areas of strength and weakness. Sheena helps you identify and prioritize your most immediate needs, how to vet talent, as well as how to hire, manage, partner, or collaborate with specialists that align with your brand needs.

It’s no secret that money is required to develop a mobile app. Sheena shares her experience with fundraising – including the good, the bad, and the ugly. In this lesson, you’ll learn how to identify when it’s necessary to raise capital, or if your idea would be self-funded, venture funded, or angel funded. She also teaches you how to take inventory of your network and how to research resources to identify potential investors. Finally, you’ll learn how to develop a pitch deck and product demo to engage potential investors.

What are the myths and misconceptions about marketing your mobile app startup? In this lesson, Sheena discusses the importance of branding, and helps you identify the mediums and channels most appropriate for marketing your product. You’ll also learn the keys to developing and executing strategic campaigns to launch your product and break into the market.

Building awareness is key to marketing your mobile app product. Sheena helps you understand how to identify your brand and product narrative, how to identify which media platforms best align with your brand story, and how to translate your brand and product message across relevant platforms. In this lesson, you’ll also learn how the basics of pitching and engaging press to spread your story.

In this lesson, you’ll learn how to identify and evaluate the right business models for your industry and market. Sheena shows you how to map a growth strategy for your product, and how to design a future-proof business model that aligns with your product, while positioning it to scale.