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How to Properly account for expenses

How to Automate pricing for any project

How to Price for profits not pay bills

Karen is the CEO and Founder of Excelous, a Management & Information Technology consulting firm that she grew from $200k per year to over 8 figures in revenue. She created a unique pricing model called the DIP formula and made her first $1MM in revenue in less than 12 months.

Karen Swain

Teaches the Business of Pricing
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$190 One-time ($200 Annually)

Karen Swain

Teaches the Business of Pricing

GREAT FOR COACHES, CONSULTANTS, BEAUTY SERVICE PROFESSIONALS, CREATIVE FREELANCERS, ACCOUNTANTS, SOLO-PRENEURS, EVENT PLANNERS, INTERIOR DESIGNERS, WEB DESIGNERS AND MORE!

  • How to Properly account for expenses
  • How to Automate pricing for any project
  • How to Price for profits not pay bills

Karen is the CEO and Founder of Excelous, a Management & Information Technology consulting firm that she grew from $200k per year to over 8 figures in revenue. She created a unique pricing model called the DIP formula and made her first $1MM in revenue in less than 12 months.

$190 One-time ($200 Annually)

OUR INSTRUCTORS SEEN IN

Inside Karen’s Course

Free Course Preview

(1m 48s total)

Lesson Plan

5 Video Lessons (1hr 28m total)

Category: Money, Finance

Lesson Plan

5 Video Lessons (1hr 28m total)

Category: Money, Finance

01. Mental Shifts

In this lesson, Karen walks you through the mental shifts necessary to price your services correctly to make your business profitable. She talks about the two common ways businesses price their services, as well as the misconceptions around pricing and finance that often prevent businesses from experiencing profitability.

02. Understanding the Profit and Loss Statement

How do you create a P&L statement for your business? Karen shows you how. You’ll also learn about the three key components of the P&L, as well as the software or tools to create and track it monthly.

03. The DIP Formula: Direct Costs

Karen breaks down the DIP Formula she uses to properly determine the price of your services. She also discusses the difference between Direct Costs and Indirect Costs, how to calculate Labor Hours, as well as total Direct Costs.

04. The DIP Formula: Indirect Costs

Karen continues to break down the DIP Formula she uses to properly determine the price of your services. She also dives more deeply into the three areas of Indirect Costs, as well as how to calculate those costs.

05. The DIP Formula: Profit

In this lesson, Karen gives you the true definition of profit, and helps you calculate your cost multiplier so you can price your services in ways that are fair and accurate.

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About Karen

The reality is, most service-based businesses go out of business or never grow because they simply aren’t charging enough. But, how do you tell whether you’re making a profit? And, how can you justify charging more for your services without alienating potential customers? In this course, Karen Swain gives you the formula and the exact steps that helped take her business from plateauing at $200k per year to over 8 figures in revenue annually (over $10MM to be exact!). So, whether you are in IT services, a creative freelancer, consultant, salon owner, or any other kind of service provider, you’ll walk away with a true understanding of how to price for profit.

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